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Ready Freddie

From Zero Email Presence to 32% of Total Revenue

Ready Freddie

Ready Freddie is an apparel brand with a strong product and a growing customer base. But their owned marketing was essentially nonexistent. No email system, no SMS, no lifecycle strategy. Just paid traffic driving sales with nothing to catch, convert, or retain the people already showing up.

Every customer acquired through ads had no structured follow-up. No welcome sequence. No abandoned cart recovery. No post-purchase experience. Revenue was entirely dependent on keeping the ad spend running.

Platform

Klaviyo

Industry

Apparel

Services

Full System Build, Klaviyo Setup, SMS Platform Configuration, List Growth, Flow Suite, Campaign Management, Ongoing Optimization

Brand Alignment

Apparel is a crowded space. Customers have options and inbox competition is high. The only way to stand out is to send emails that feel relevant, timely, and worth opening, not another generic blast from a brand they bought from once.Every flow and campaign was built around Ready Freddie’s brand voice and customer behavior. New drop announcements created urgency without desperation. Post-purchase sequences built connection and drove the second purchase before the first one was forgotten. Winback flows gave lapsed customers a genuine reason to return rather than just another discount code.

What We Built

When there’s nothing in place, you build everything in the right order. The goal wasn’t just to get emails going. It was to build a complete owned-channel revenue engine that would compound over time and reduce dependence on paid traffic.

We started with the foundation. Email and SMS were configured from scratch: tracking, attribution, list hygiene, and a reporting structure so performance was measurable from day one.

List growth came next. Signup forms were redesigned with proper incentives and segmentation questions built in, so the list grew in both volume and quality. New subscribers came in pre-segmented and ready for relevant follow-up.

Then the full flow suite was built. Welcome series, browse abandonment, cart and checkout abandonment, post-purchase, winback, and VIP loyalty touchpoints etc. Every stage of the customer journey automated and optimized to convert and retain.

Finally, the campaign engine. A consistent calendar with defined content pillars: new drops, bestsellers, UGC, style guidance, education, and social proof. Campaigns went out on a reliable rhythm rather than whenever someone remembered to send something.

Outcomes

Ready Freddie

Email went from nonexistent to 32% of total revenue. That’s not a channel that was underperforming and got optimized. It was built from zero. The full system, flows, campaigns, list growth, and SMS, created an owned revenue engine that now runs alongside paid acquisition instead of depending on it. Every dollar spent on ads now works harder because the backend captures, converts, and retains the traffic that previously had nowhere to go.

Email + SMS Revenue Share:

32%

List Growth:

14K to 58K subscribers in 6 months

Repeat Purchase Rate:

+26%

“I never believed in email before but these guys changed that completely. We went from zero to 32% of our revenue coming from email and SMS. Now it’s one of our strongest channels and we’re not fully dependent on ads anymore”

Georgia, Founder of Ready Freddie