Zee Retention is Trusted By 50+ E-Commerce Brands
We Add 20-30% Attributed Revenue From Retention Marketing in 90 Days
Your brand is leaking revenue at two stages: converting traffic and retaining customers post-purchase. We solve both. Zee Retention builds retention systems across email and SMS that capture, convert, and retain your customers on autopilot. All backed by your brand’s data, so every dollar you spend on acquisition works harder.
Zee Retention is Trusted by Leading 50+ DTC Brands
What Zee Retention will build for you
Below is a snapshot of a retention funnel we deployed for our $57M DTC client. We take this framework and mold it around your brand, your data, and your customer journey to build a fully data-driven retention system tailored to your growth.
A System Not a Set of Email Templates
After enough audits in this category, the same three things usually show up. Capture leaks. The second order doesn’t happen. The top customers get treated like everyone else. Most of Zee Retention work is built around fixing those three.
Turning Traffic into FIRST-
TIME BUYERS
Your popups, welcome flows, and abandonment sequences are the first revenue layer. Most brands leave 85-90% of their traffic unconverted with zero follow-up. We build high-converting signup forms, welcome series, and browse, cart, and checkout abandonment flows that recover lost revenue before it's gone. It's the fastest ROI fix and the one that pays back the longest.
CONVERT THE
2ND, 3RD, 4TH ORDER AND BEYOND
Most brands have no system for what happens after the first purchase. We build post-purchase flows, replenishment triggers, cross-sells, up-sells, and win-backs designed to increase customer lifetime value and turn one-time buyers into life long fans. Every touchpoint is timed around your customer data to maximize repeat purchase rate.
Compound LTV From
The Top 20%
Your top 20% of customers drive the majority of your revenue. We build VIP systems around them: early access to launches, segmented offers, replenishment timing, and loyalty triggers. Then we study their behavior to attract more customers like them. The goal isn't to squeeze this group. It's to grow it.
Retention WINS across categories
Premium beauty. Men’s formalwear. Creator gear. Apparel. THC subscriptions. Travel. Categories change. Retention principles don’t.
Stantt makes premium men’s formalwear with a core promise no other brand in the category can match: 150 sizes, one perfect fit. Their DataFit sizing system matches each customer to the exact cut for their body. Acquisition wasn’t the problem....
Ready Freddie is an apparel brand with a strong product and a growing customer base. But their owned marketing was essentially nonexistent. No email system, no SMS, no lifecycle strategy. Just paid traffic driving sales with nothing to catch, convert,...
RatPack Travel is a 5-star campervan rental booking service for Australia and New Zealand. Acquisition was strong: traffic, inquiries, and bookings were coming in consistently. The problem was everything that happened after someone showed interest. Email wasn’t set up to...
PolarPro makes premium camera gear for serious creators: filters, matte boxes, and mobile systems like the LiteChaser Pro. These are highly considered purchases. Customers research extensively, compare options, and spend real time in the decision phase before committing. Traffic and...
ModelRock Lashes is a premium vegan and cruelty-free beauty brand serving two very different customers: everyday retail shoppers and professional makeup artists buying in bulk. Acquisition was strong. Surface metrics looked healthy. But heavy discounting had trained customers to wait...
Diet Smoke is a THC products brand with a subscription model at the core of their business. Acquisition was working. Traffic was coming in, people were buying. The real opportunity was everything that happened after the first purchase. Subscribers were...
Where Most Email Programs Hit A Ceiling
Most email programs are fine until a brand crosses around a $1M in revenue. After that, the same three problems usually start showing up. Here’s how Zee Retention looks at each one.
Common At Scale
How We Approach It
Reliance On Promo Cadence
Most programs end up running on weekly discounting because nothing else converts as reliably. The list gets trained to wait. AOV slides. By the time anyone notices the pattern, the channel is hard to wean off without a margin hit.
Single-Message Broadcasts
The same email goes to a first-time visitor and a five-time buyer. Open rates look fine on average, but the message is landing badly across big chunks of the list. AOV and conversion suffer in the segments where the disconnect is biggest.
Templated Production
Templates work when the brand is small. Once it matures, the same patterns start showing up in everyone's inbox. Customers can't quite articulate it, but the brand stops feeling different. Opens drift down slowly. Nobody can point at the cause.
Offers Built Around AOV And LTV Bundles
Threshold incentives. Kit builders. Education-led conversion. Promotions when they make sense for the brand and protect margin. The goal is a program that performs whether a sale is running or not.
Different Messages For Different Moments
A first-time visitor isn't ready for the same email as a five-time buyer. We build separate paths for each. First-time, repeat, lapsed, VIP. The message reaching each subscriber matches where they actually are.
Senior People Doing The Work
The strategists, copywriters, and designers on your account are senior. AI sits in our process for research and analysis, never for the writing or design your customers see.
Other Agencies
They Send Campaigns. That's It.
Most agencies set up a few flows, send weekly blasts, and call it email marketing. There's no lifecycle thinking, no segmentation logic, and no strategy for how the channel compounds over time.
One Message. Entire List.
Everyone gets the same email — new subscribers, loyal customers, lapsed buyers, high-value segments. No behavior-based splits, no intent signals, no personalization. Just a broadcast and hope someone buys.
Discount to Convert. Every Time.
The only lever they pull is a promo code. 20% off, 15% off, limited time offer — over and over until your customers are trained to never buy at full price and your margin is gone.
Zee Retention
We Build Retention Systems.
We own the entire lifecycle — strategy, flows, campaigns, copy, design, and reporting. Every piece is built to compound. The longer we work together, the more the system performs — not just maintains.
Segmented by Behavior. Personalized by Intent.
Every customer gets messaging built for where they are in the journey. First-time visitors, active buyers, lapsed customers, VIPs — separate flows, separate logic, separate goals. The right email to the right person at the right time.
We Convert on Value. Not Discounts.
Our offer framework is built around AOV mechanics — bundles, threshold incentives, kit-building — not blanket percentage off. We protect your margin while increasing order value, so the channel grows revenue without training discount dependency.
Campaigns Designed For Premium Brands
A selection of work from our clients. The work changes by brand and category. The thinking underneath stays consistent.
Hands-On Work. Real Results.
Don’t take our word for it. Here’s what the founders we work with have to say.
Got Questions? We've Got Answers.
Answers to common questions about our retention marketing services and how we help eCommerce brands improve performance.
Premium DTC brands above $1M a year. Health, beauty, apparel, supplements, food, travel. Founders who think about their email and SMS as a multi-year asset, not a quarterly campaign feed.
Campaign and flow lifts usually show up in the first 30 to 45 days. The deeper retention metrics like AOV, repeat purchase rate, and cohort LTV take a full quarter or so to move. They're built on customer cohorts moving through the journey, and that just takes time.
We work month-to-month. The standard engagement is a 2-month minimum followed by a 30-day notice period.
A Senior Strategist and an Account Manager. Both senior. Both directly accountable. We're in your Slack daily and on your strategy calls.
A senior in-house hire is usually $90K+ all-in and takes 6 to 12 months to fully ramp. They're one person with one skill set. We cover strategy, copy, design, deliverability, and segmentation as a team, and we know your category from the first week.
We see this often. We pull access, run the diagnostic, and tell you whether the current setup is doing what it should. If it is, we say so. If it isn't, you'll know what needs to change and what it would take.
Brands below $1M. Brands whose model depends on weekly promotional cadence. Brands looking for execution support rather than a strategic partner.
Book A Free Audit
We’ll pull access to your Klaviyo, run a full diagnostic, and send you a video walking through what’s working, where the opportunities sit, and what the first 90 days would look like.
