Stop Discounting Everyone: A Smarter Retention Strategy for Premium eCommerce Brands
Discounts can help an eCommerce brand convert hesitant shoppers, but relying on promotions for every customer interaction can create a difficult pattern. Customers begin waiting for the next sale, full-price purchases become harder to encourage, and margins can come under pressure. For premium direct-to-consumer (DTC) brands, the answer isn’t to eliminate discounts altogether. It’s to […]