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RatPack Travel

Turning Bookings Into Lifelong Traveler

RatPack Travel

RatPack Travel offers curated travel experiences and group trips. Their acquisition was strong; traffic, inquiries, and bookings were coming in consistently.

The problem was everything that happened after someone showed interest. Email wasn’t set up to convert leads, retain bookers, or drive repeat trips. With a custom-built site, tracking wasn’t plug-and-play; and the post-booking customer journey was essentially nonexistent.

Platform

Klaviyo

Industry

Travel Experiences / Group Trips

Services

Lifecycle Strategy, Custom Event Setup, Flow Builds, Segmentation & Personalization, Campaign Management, Ongoing Optimization

Brand Alignment

With travel being a high-trust, high-consideration purchase, it was critical that every email felt personal and genuinely useful — not promotional. Our approach was value-first at every stage. Pre-booking emails educated and built excitement. Post-booking emails delivered real utility — packing guides, destination tips, local recommendations, and common mistakes to avoid. Cross-sells and upsells were timed to the trip timeline so they felt helpful, not opportunistic.

Challenges

The core challenge wasn't acquisition

RatPack was already getting traffic. The challenge was connection. Without Shopify-style data and events, the list was hard to segment, follow-ups were generic, and post-booking emails weren’t doing anything to deepen trust or drive second bookings.

We started by solving the infrastructure problem. Custom events and data architecture were built from scratch so we could trigger flows based on real traveler signals — trip interest, booking stage, destination, and date proximity.

From there, we built two core journey types: pre-booking flows that nurtured leads with destination-specific content, and post-booking flows that changed dynamically based on which trip was purchased — so every email felt like it was written for that specific traveler, not blasted to a list.

Outcomes And Results

RatPack Travel

Body: The results came from solving a problem most email agencies wouldn’t touch — building a full retention system on a custom platform with no out-of-the-box integrations. By connecting the data infrastructure first, then building personalized journeys on top of it, email became the channel that kept travelers engaged from first inquiry all the way through to their next booking. Retention improved significantly within the first six months. The post-purchase experience alone drove meaningful repeat behavior — travelers who previously booked once and went quiet started coming back.

Email Revenue Generated in 2021:

$1.9M

NEW SUBSCRIBERS GAINED:

255K+

YOY EMAIL REVENUE GROWTH:

72%

“Retainlymedia took the time to communicate with me and fully understand my brand message, and they’ve never gone off point. They’ve also managed to consistently produce results and have done an incredible job through and through.”

Founder of RatPack Travel

Summary

Longterm clients like RatPack Travel are a true testament to the ongoing revenue email marketing can bring your business when it is done effectively and sustainably. If you have a brand that wants to improve their email marketing results in an effective and sustainable way. Reach out to our team to see if you would be a good fit to work with us.